The CRAVEN Co Lookbook

Antarctica: Inspiring Designers and Raising Global Awareness

Just before launching The CRAVEN Co., I had the once-in-a-lifetime opportunity to visit Antarctica.

The experience was indescribable. It is a fierce and inhospitable climate, but it is easy to see why this vast, icy wilderness is such a powerful source of inspiration for architects and designers.

In such starkness there is an interplay of extreme colors juxtaposed sky and sea, and also a subtle softness in the mixed textures of hardened snow and etched ice. It lingers with you -- the colors, the sounds, the rugged wildness.

Since returning home to Austin, I'm reminded everyday of Antarctica's impact, both aesthetically and socially on the world around us.